They are married, but not to each other. So it's a little surprising to see Ultimo boss Michelle Mone and actor Shane Richie walking along arm in arm.
But there is apparently a simple, and innocent, explanation - Richie is 'tactile'.
That's what a spokesman for the EastEnders actor said last night when asked about the pair's cosy stroll in London's Soho.
Keeping close: Michelle Mone and Shane Richie take a stroll in Soho on Wednesday night
Lingerie tycoon Mrs Mone met Richie during the filming of new ITV show 71 Degrees North, a celebrity reality show based on a North Pole expedition.